SUSTAINABILITY
DENIM FORUM
Redefining the fashion landscape, merging innovation with artistic vision, pushing denim production boundaries, and embracing sustainable practices to set a new standard, showcasing the perfect blend of technology and eco-consciousness in the fashion industry’s future.
To pioneer a circular denim revolution, by amplifying post-consumer cotton usage, aiming for 20% PCR cotton fiber integration, and spearheading a collaborative effort to redefine sustainable denim production with innovative, eco-conscious textile solutions.
The ENDRIME collection, crafted by Mohsin Sajid, showcases sustainable fashion with eco-friendly denim fabrics like Circulose, PIW Cotton, and Tencel, all sourced from Indigo Textile, highlighting a commitment to environmentally responsible production methods and stylish designs.
Blending creativity with sustainability, innovating washing techniques to enhance denim quality while reducing environmental impact, setting a new industry standard for coexisting technology and eco-friendly practices in textile production.
METAMORPHIC
Sustainability launches through an innovative upcycling project, focusing on longevity and quality, designing materials to age beautifully, embracing the growing second-hand market with a sensible approach to circularity and sustainability in fashion.
Our Recraft Collection upscales upcycled denim into beautiful tote bags, combining style with sustainability, embodying the brand’s motto of fashionable and eco-conscious products, reducing waste and promoting upcycling in the fashion industry.
The heritage of Sindh’s culture is intricately linked to Indigo natural dye, especially in Ajrak, a traditional block-printed fabric. This practice showcases artistic skill and creativity while emphasizing sustainability and resilience. Indigo dyeing’s significance transcends aesthetics, reflecting deep cultural, spiritual, and ecological connections that we aim to revive globally.
-
5000+
year legacy -
Innovations Through
Traditions -
Age-old,
chemical-free
techniques
Artisans discover beauty in the things, often considered as waste. They turn towards “Upcycle,” a community- driven movement that turns old, unused items into something entirely new. An art that serves as both practical and stunning expressions of creativity. Old things take on new life, reminding everyone that nothing is truly unusable if given a chance to transform. The story explores themes of sustainability, creativity, and the power of seeing potential where others see nothing. It’s a narrative about reclaiming both physical materials and the hope that the world can be better if we all think differently. It’s like reviving a dying heart.
End Of The Day
In the 1950s, factory workers traditionally wore ‘bib-overalls, a
style that is being reimagined in this project through the recycling of denim fabrics to create mini bib-overalls.
At the end of each workday, factories
would sew together leftover production
materials to craft unique pieces, thereby minimizing waste. These items
were referred to as ‘End of the Day’ Productions.
Discussion of sustainable fibers practices, promoting eco-friendly denim production to reduce environmental effects, believing that sustainable denim is the future, and working together to create a more responsible and sustainable fashion industry.
